Shopko Optical
Ophthalmology • Whitewater, WI • Since 2019
Information from public sources; not independently verified. Confirm hours, insurance and appointment availability with the clinic.
Last gathered July 11, 2026. How our information is sourced · Report incorrect information
About
Shopko Optical is a private eye care company (now under The Fielmann Group) offering comprehensive eye exams and a wide selection of eyewear, including men's, women's, and children's frames and sunglasses. Headquartered in Green Bay, Wisconsin, the chain emphasizes a patient-first, care-oriented approach and operates over 100 locations in the U.S., with 5 offices listed in Green Bay. It was founded in 2019 and acquired by Fielmann Group in 2024. There is no specific information about a Whitewater location in the provided highlights.
Services Offered
Team
Insurance & Payment
Not published.
Languages Spoken
Not published.
Photos
Photos published by Shopko Optical showing the ophthalmology practice in Whitewater, WI.
What Patients Say
Overall sentiment across review platforms: mixed
- Birdeye: 114 reviews reported (general rating not explicitly summarized as a single aggregate score in snippet, though multiple reviews exist) (114)
Patients praise
- Comprehensive eye exams and primary eye care services
- Available for all ages and specific needs like geriatric or diabetic care
Common complaints
- Issues with medical record release procedures
- Reports of rude customer service and biased staff attitudes
- Concerns regarding product quality (faulty glasses)
"Shopko optical ... breaking HIPAA laws Knowingly and refusing to furnish medical records when asked as pursuant to HIPAA privacy law, access clause."
- Better Business Bureau (BBB) Complaint"The store I went to with my son thought we were on state aid insurance. They were rude with attitudes."
- Better Business Bureau (BBB) ReviewSynthesized from public review platforms as of Jul 11, 2026 - sources: [1][2][3][4].
In the News
- Dr. Nicholas Barlas, OD - Optometrist in Whitewater, WI - May 14, 2026
- Nicole Kreutzer - Dec 29, 2025
- Dr. April K. Swim, OD - Optometrist in Suamico, WI - May 14, 2026
- Taylor Jentz - Apr 9, 2026
- Nicole Helm - Jul 3, 2026
Information sourced from the clinic's website as of July 11, 2026.
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